Today I attended a presentation sponsored by Apple about the changing role of mobile technologies in higher education, particularly colleges of education. This is of particular importance to my college right now because we are beginning to talk a lot about how and why to use different types of technology in our courses. Many faculty have been using technology for many years in their courses, but we are starting to see a shift in the role of technology in terms of how students access and use information. The presentation today, given by John Landis, Ph.D., was very much in line with the conversations I have been having with some of my colleagues over the past few months.

I will be honest, Dr. Landis' presentation was impressive. He is a great storyteller and is current on the trends and predictions sweeping through both K-12 and higher education. He understands that technology has traditionally been used to help teachers do what they've always done more efficiently or faster. He knows that students these days can get the same content traditionally transmitted from the instructor on any device, anywhere, at any time. And it's usually a lot more interesting. None of this was new to me, but it was still delivered in a fresh and relevant way. Landis presented a blend of theories, examples, and demos, primarily from his MacBook and iPad Mini, and the technology worked like a champ. He mirrored his iPad display using an Apple TV, and could switch pretty quickly to his MacBook Air to demo other programs. As a pretty heavy tech user, I was impressed that he was able to change speeds in so many different ways without so much as a hiccup.

What this presentation made very clear to me, however, was something I have been mulling over for quite some time. It is this idea that in order to fully leverage the benefits of one device, you must fully employ all of the devices in that particular ecosystem. In this way, Apple is actually becoming a device-based LMS. Just like Blackboard or Moodle have a suite of tools under the hood, Apple has an array of powerful tools that can really change the way teachers and students approach learning. The catch, however, is that one must buy in to the whole ecosystem in order to really see these benefits. For example:

• I can create a customized, multimedia iBook on my MacBook for free, but it only really handles Mac-based media (.mov, Keynote, Pages, etc.).
• Only my students with an iPad can download the multimedia version of the book and get the full benefit. Students running Mavericks can also read the book on their Mac, but students with Android or Windows devices are left behind.
• I can mirror my iPad to my MacBook using AirServer, but it's not stable and does not work over my schools WiFi. If I want to really mirror my iPad, I need an Apple TV.
• I can sync content across devices with a variety of tools, but the only way to sync ALL of my content is with iCloud, which is only for Mac.

The point is, each tool Dr. Landis showed us does amazing things. I want to try everything he showed us (except for the stuff I am already doing ... I want to keep doing it). But the only way to leverage the capabilities of each tool is to use it as part of the Apple Ecosystem (a term he used repeatedly). Apples are meant to work with other Apples, and there is really no motivation to make them work with Android (Google) or Windows. My workarounds, as I have found, are much more complex than the typical tech-using teacher is willing to mess with. I have found a way to teach from my iPad without using AirServer, which is a pretty awful replacement for an Apple TV. I use Google Docs to host and share course files, which works pretty well most of the time, but it's not as slick as content aggregated in an iBook. I have founds ways to do the things I want to do, but it's always a little more work when I am doing this across devices and outside "the ecosystem."

My take-away message is that Apple, Google, and Windows really are trying to create a system, and already have, where users must be "all in" in order to reap the benefits of their technology. More than ever, their tools only really play well with their own family members, and it is becoming increasingly difficult to lead a balanced digital life across platforms. With the exception of a few apps like Evernote or Google Drive, content on your device stays on your device.

I have no idea which ecosystem TCU will join, but I think they will eventually need to decide. These companies, which control the market, are leaving us very little choice otherwise.